architect, verb.

No longer does it suffice to judge a building solely by its appearance; it must be measured and certified. When architects talk about ‘Excellence’, ‘Sustainability’, ‘Well-being’, ‘Liveability’, ‘Placemaking’, ‘Creativity’, ‘Beauty’ and ‘Innovation’, what do they actually mean? And what does this jargon tell us about the future of our homes, cities and planet?